Manufacturing Consent: The Political Economy of the Mass Media

3.6
In this pathbreaking work, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, ocial, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.

Based on the series of case studies—including the media ’ s dichotomous treatment of “ worthy ” versus “ unworthy ” victims, “ legitimizing ” and “ meaningless ” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media ’ s behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the Sout American Free Trade Agreement and subsequent Mexican financial meltdown of 1994-1995, the media ’ s andling of the protests against the World Trade Organization, World Bank, and International Monetary Fund in 1999 and 2000, and media ’ s reatment of the chemical industry and its regulation. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the sort of information that people wan to make sense of he world, and how we can nderstand their function in a radically new way.
Year of the Publication
Available Languages
Series
Number of Pages
412
Original Title of the Book
Manufacturing Consent: The Political Economy of the Mass Media
Publication Date
Published 2002 by Pantheon (first published 1988

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he authors come at this material from the contex that the media functions primarily as a powerful tool for social control.

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In no time, they are converting it from a meeting point of book-lovers to criticise and discuss books independently, to a marketing portal hosting fawning reviews of any rag they care to publish.The corporate behemoths, for whom verything is either raw material to be exploited or a product to be consumed, is bent on polluting everything including the field of the imaginatio.

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4. Right-wing flak institutions that punish opinions in media that displease them and constantly telling the public that media has a left-wing bias which may flatter journalists as challengers of power when as said before they are really courtiers of power.

Recently, mainstream media will believe conspiracy theories if high placed officials give them as an explanation as in thi case of the pope 's attempted assassination by a right-wing extremist which Reagan administration sources pinned on the KGB.

Vietnam history and media coverage of it were later distorted and erased by right-wing flak machines which blamed the " left-wing media " for creating pessimism in the public and losing the war.

Again these flak organizations finally set up their own media the 1990s in right-wing talk radio and fox which constantly truck with falsehoods more so than the mainstream media.

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In summary the propaganda model works like this: Bullshit politician with biased information is seen as an expert.

Expert gives bullshit to news organization to inform the public.

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blind faith in authorities helps tremendously.Chomsky has defined the new kind of influence and media control as a propaganda model.

With a hammer, you can develo a house or break a skull.Integrating this crucial new factor and thinking ahead with the concepts is a functional logic puzzle.The media are still just as controlled as at any time.

They ave given the masses an opportunity to unite and solidarize in exchange for unprecedented surveillance in a way ever seen before.Also, the new industries are not interested in concealing the lies of the past.

But the goal has remained the same.Die Illusion einer mündigen Bewusstseinsbildung ist ein Propagandamodell.

In den modernen Medien ist es wichtig, die unbequemen und tief gehenden Fakten nie zu weit aus ihren Höhlen kriechen zu lassen.

Dafür eignet es sich am besten, sie in die kürzesten Newsflashs zu schlechter Sendezeit und in Nebenspalten mit 10 Wörtern zu erwähnen.

Essentiell dabei ist, den Geist der Menschen subtil auf einen Konsens hin zu formen.

Über Jahre und Jahrzehnte wird durch immer ähnliche Berichterstattung die Botschaft in verschiedenen Formen wiederholt.

Bis sie fix in den Glauben und die Lebenseinstellung der Menschen eingeflossen ist.

Die neue Art von Beeinflussung und Medienkontrolle hat Chomsky als Propagandamodell definiert.

Chomsky müsste sich mit ein paar der führenden Aktivisten und Journalisten zusammen setzen und eine Prognose der zukünftigen Entwicklung stellen.

Eine erwachte Zivilgesellschaft kann sich solidarisieren und mit ihrer schieren Masse positive Veränderungen erzwingen.

Nur wurde ein beträchtlicher Teil der Macht in die Hände der Nutzer gegeben, um an ihre Daten heran zu kommen und damit Geld zu verdienen.

Sie haben den Massen eine Möglichkeit gegeben, sich im Austausch für eine nie dagewesene Überwachung in nie gewesener Weise miteinander zu verbinden und zu solidarisieren.

Und die neuen Industrien haben kein Interesse daran, die Lügen der Vergangenheit zu kaschieren.

Sicher sind sie auch Opportunisten, Mitläufer und Profiteure der Situation.

Wie weit die Technik zur Kontrolle und Manipulation mittlerweile voran geschritten sein mag, lässt sich nicht abschätzen.

Allein Facebook beschäftigt Tausende Mitarbeiter, die sich nur mit der süchtig machenden Flowerzeugung und der Formung perfekter, kuscheliger Filterblasen beschäftigen.

Google kann die Meinungsbildung eines Menschen quer über alle Plattformen und Altersklassen hin beeinflussen.

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About Authors

© Nicole Waggonner