" his book does n't just promise to change the way you fee about sleight of hand and David Copperfieldâ€ ” it will also change the way you hink about the mind. " â€ ” Jonah Lehrer, author of How We Decide and Proust Was A Psychiatrist
Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world 's greatest magicians to allow scientists to study their techniques for tricking the brain. This autobiography is the consequenc of the writer' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackableâ€ ” a good magician uses your mind 's own intrinsic properties against you in th form of mental jujitsu.
Now magic can reveal how our brains work in everyday situations. For contex, if you 've ever bought an expensive item you 'd sworn you 'd never buy, the salesperson was probably a master at reating the " illusion of choice, " a core technique of magic. The consequence of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the iagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the ind.