If you g to reading self-development books, a lot of his concepts -- you 'll realize -- are hardly new.
Even, the reason most people ca n't just " do it " because they 've developed and internalized a lot of self-limitation which they migh not free themselves of.
Basically Roth tells you to dismantle all associations you 've projected on the world/people/things around you.
He contend that once you 've gone through the exercise of saying " such and such has no meaning " and really let it sink in, you break the chains and free yourself.
SOO you are unable to CHOOSE new eaning that is more conducive in achieving your goals.
But limited, I believe.IT IS self-empowering to stop ascribing and associating meaning to everything around you.
As th person of Faith, I decid to believe that ALL THINGS to a simple grain of sand have profound meaning known only by God, by His purpose.
I shoul amend Roth 's No Meaning approach by saying: Things do have meaning.
Maybe, stop projecting your own limited meaning.